Welcome to the May issue.

In this Issue

	How was your Opening Weekend?
	Mothers Day May 10
	How are you increasing sales in a stilted market?

Newsletter by:

How was your Opening Weekend?

Did you have much luck for your Opening Weekend? Yes its that time of the year again!  The great influx of our feathered friends hiding in public gardens across NZ...Hope you keen duckshooters had a great one.  Try the 99 checklist for your next shoot: Gun, licence, kit, shot, bacon and egg pies for the maimai, copious amounts of liquor (medicinal purposes), pinot noir for the duck dinner. And our special tip - make sure that last year's ducks have been emptied from the freezer! 

Mothers Day May 10

To cover the full spectrum of life, the other big date in May is of course Mother's Day. While you don't want to get too carried away, this is one day you don't want to overlook either ...so we're just putting it onto your radar now! Though times are tough; its the thought that counts.

This month we profile our client Soapalicious. New Plymouth based, their gorgeous and original products are available on line and at selected stockists throughout the country. Great ideas for fabulous Mother's Day treats to suit all budgets. www.soapalicious.co.nz.  We just love them!

Case Study: A database of 500 retailers was purchased and cold called.  2 stages of the camapign were: A. 99 cold calling to id those wanting samples, and B. Follow up calls to confirm orders.  Results - 35 hours of cold calling and follow ups resulted in 143  samples being sent. 40 converted to sales in the first instance giving us 1 happy client.

99 provided the qualified leads. The client's products and service spoke for themselves once exposed to the expanded market. The client took its sales opportunities to the next level and focused on developing new client relationships to secure monthly repeat business. 

Mothers Day is one such perfect time to think about tapping into a target-rich audience. If you have great products and want to target a market, let us know how we can help you to develop client relationships.   We can contact your existing clients or help forage into new markets. Conducting a lead generation or sample send campaign, using one of our many database options? Endless options, tailored to your needs.  

How are you increasing sales in a stilted market?

Blow the doubters, the PM is sticking to an optimistic and sunny approach, predicting a rebound in confidence by the end of the year. We say - don't stop thinking ahead. Don't make false economies by cutting out on marketing in your business.  Now is the time for good and thorough consideration and planning of your business's marketing needs. Let us know if 99 can help you with cost effective methods to promote sales growth in challenging times. Hey, if you're not building relationships with clients and new business potentials, chances are that your competitors will be.

Have a great month of May, from Sophie, Susie and the team at 99.